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Tom:
Okay. Okay. I thought this was your presentation, the questions.
I was like, “Wait a minute. I can't cite that ten minute call
and then ask, you know.”
Bill Twiffer:
No, not at all.
Tom:
Okay.
Bill Twiffer:
And then you know, it's start up right now, because they’ll
cut all this out right?
Tom:
Yeah. Yeah, absolutely. Okay. Yeah, it just kind of threw me off.
I'm like, “Wait.” It's a ten minute call, you know what
I'm saying?
Bill Twiffer:
Okay. Well, watch this. Why don’t you let me go into my -
Tom:
What do you want me to do to start off with?
Bill Twiffer:
- go into my presentation right now. Let's do this. Let's go ahead
and you say, “You know, Bill, I hear how you're saying all
this stuff. Is this stuff scripted?” And that will cue me
right into my presentation.
Tom:
Okay. Cool, cool. You see my point of view. I was like -
Bill Twiffer:
Oh yeah, I know. I totally understand. See, all the calls I do,
even when I do to onsite. It's like, “Does anybody say anything
on your calls?” I said, “Well, honestly they introduce
me. They ask me a few questions. How I got started and I take over
and go for an hour and fifteen minutes and go through my whole presentation.
Once in a while they but in and say a couple of things, but that’s
it.
Tom:
Okay. Cool. Okay. Okay. Okay. I got that. I just thought that you
wanted me to ask you questions and then I was going to go away.
Bill Twiffer:
And here’s the thing. You but in to ask me a question, it's
not going to throw me off at all, because everything is memorized.
Tom:
Okay. Cool. So I’ll say, “You know, Bill” what
should I say now?
Bill Twiffer:
Well, let's go. We’ll do a count down, but what we’ll
do is you just say you know all that stuff you said. It kind of
sounds like you’ve had that memorized. Okay. All that stuff
you just said here about talking to the bank and talking to the
homeowner, it really sounds polished and sounds memorized.”
Then I’ll go right into scripts. Okay. “Everything you
just said there, Bill, sounds like it was a little bit polished
and memorized.”
Tom:
Okay, great. Okay. We’ll do a count down. Okay, ready. One,
two, three. You know, Bill, everything you just said there, it sounds
a little bit polished and a little bit memorized.
Bill Twiffer:
But, you know it is. And you know the thing is, Tom, what’s
so critical about this real estate business is scripts. Learning
what to say and how to say it and how to present it to homeowners
and banks. See the thing is, the more scripted you sound, Tom,
the worse the results are going to be. The more scripted you sound,
the worse your results are going to be. The reason I say that, let
me say one of those back again. Let's talk - let's just say we’re
talking to homeowners and I go up to the homeowner and I say, “Hello,
my name is, Bill. I was at the courthouse the other day. I noticed
your lender publicly posted your home for sale.” Can you hear
how that sounds choppy? It doesn’t sound polished. But see,
I sound scripted when I do that, don’t I?
Tom:
Yep.
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