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Tom:
Yeah, it makes a lot of sense.
Bill Twiffer:
It does. Now, see, that’s what so critical in communication.
People, and I speak all over the country, and I sell really well,
because a lot of people like what I have to say, but there's always
half of the group that thinks, “I don’t need this stuff.
I'm doing five bills a year. I'm making $35,000 a year. I don’t
need this stuff.” But the see the problem with those kinds
of people is their ego is bigger than their income. If they would
get their ego out of the way they could make $300,000 a year. I
know there's not a person on this call tonight, that doesn’t
want to make $300,000 a year working about 20 hours a week. What
do you think, Tom?
Tom:
I think you're right.
Bill Twiffer:
So, all you have to do is learn how to communicate. Like I said
earlier, I don’t care if you're doing short sales, wholesaling,
subject tos, lease options. I don’t care what kind of business
you're in. Even if you're not in the real estate business it all
boils down to your communications skills and you're presentation
skill. You're presentation skill is so important and once you learn
what to say and how to say it and you get a polished presentation,
your income is just going to go nuts. Because people are going to
want to work with you because they have confidence in you. If homeowners
don’t have any confidence in working with you, Tom. Do you
think they’ll work with you?
Tom:
I don’t think they will, not at all.
Bill Twiffer:
No, not at all. And neither will banks. So when you call a bank
up and say, “Uh, Hi, um, this is Bill. Um, do - do you do
short sales?” They’re going to say, “No.”
And they're going to hang up because they don’t have time
to teach you the short sale process. Like I said, they have 3 to
5 hundred files on their desks. They don’t have time. They
want to work with people that will get these things of their desk.
I know everybody in this call has had a busy day before. When you
have a busy day, what happens on those busy days? People that waste
your time show up. And all you want to do is getting rid of them.
Do, say something, get rid of them. Get out of my face. Get away
from me. I've got so much to do today, I don’t have time for
you. You are a time waster.
Tom:
Sure a lot of people on the call can relate to that, Bill.
Bill Twiffer:
I'm sorry.
Tom:
I'm sure a lot of people on the call can relate to that.
Bill Twiffer:
A lot of people can relate to that. But see that’s the way
banks are all the time. All the time. You’ve got to remember
they have 300 to 500 files on their desk at any given day. And you
know what, if they don’t get rid of some of them today, there's
more coming tomorrow. And they're going to do nothing but get worse.
Because of the market, the way the market’s going.
Now, I'm going to talk to you a little bit about assumptive tag
phrases. Write this down folks, assumptive tag phrases. Assumptive
tag phrases are used by highly trained assertive people. Assumptive
tag phrases are used by highly trained assertive people. Now, you
don’t have to write the rest of this down, I just want you
to get that one sentence. Assumptive tag phrases are used by highly
trained people. They are used at the end of assertive statements
to reinforce the speaker’s point of view and get the listener
to agree with them. Okay, getting the listener to agree with them.
Assumptive tag phrases are masqueraded as a question. It's a general
reassurance to the listener in a subtle way to reinforce your assertiveness.
They're always intentional and deliberate. What they basically say,
is reinforce my assertiveness, make it twice as strong. So when
you start using assumptive tag phrases, here’s what happens.
People are going to start agreeing with you. You’re going
to start nodding your head saying, “Don’t you agree?”
And you're nodding your head up and down. So I want everybody to
do on the call right now is nod your head up and down. Okay, nobody’s
looking at you so you can do it, so you don’t look stupid
in front of everybody. Just nod your head up and down and say, “No.”
It’s hard to say no with your head bobbing up and down. But
see when you start using assumptive tag phrases. Start using the
body language with your bobbing your head yes, and you know, up
and down like in a yes manner. What’s going to happen you’ll
start seeing them bobbing their - and I do this all the time. In
groups I start talking to people, I say, “Listen folks, how
many people think this is good stuff?” And I'm nodding my
head up and down. And they start raising their hands, but the half
the audience nod their heads up and down. They just do it because
you're doing it. So write some of these down. Don’t you. Haven’t
I. Isn’t it. Doesn’t it. Can’t you. Wont it. Don’t
you agree. Now I'm just giving a few of them there. Because some
of you on the call right now are thinking, “What’s this
got to do with real estate?” If you're thinking that right
now, folks, that’s the dark side of your mind trying to talk
you out of something. Don’t listen to it. Just tell your mind
to shut up and listen to what I have to say. Your mind’s always
going to be messing with you. Your mind’s not your friend.
This stuff is the critical stuff in communication. This is the stuff
you need to learn. Let me give you some examples, quick. If you
don’t practice this daily you will fumble and stumble when
it comes time for your presentation. Don’t you agree? See
there's an assumptive tag phrase at the end. Don’t you agree?
Let me give you another one. Getting out of your situation is what
you want, isn’t it? Instead of saying, “Well, do you
want to get out of your situation, yes or no?” See it's just
a different way that you change the language patterns around. When
you nod your head up and down, your saying getting out of your situation
is what you want, isn’t it. When you start using those kinds
of language, people have a tendency to agree with you. Why would
a homeowner say, “No, I don’t want to get out of my
situation, I'm in foreclosure. I want to stay there.” They
don’t want to stay there. They want to get out of their situation.
Don’t you agree, Tom?
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